About

Maja Louise Haahr is the designer behind the brand Froks, launched in December 2005.

Today she sells her designs on two of Copenhagen’s most unique and exciting streets. In the concept store Fünf on Elmegade and Shop. on Værnedamsvej. The stores are owned by Maja in different partnerships, to enable her to challenge her skills and ever lasting creativity in fashion. The foundation of Froks´ design is a characteristic minimalism and sophisticated details, that with elegant subtlety sends a strong appeal to a wide audience.

She places great emphasis on the concept of Slow Fashion. That means that her favourite pieces continues season after season, many of them with a timeless appearance, just updated in new fabrics or prints. This is to ensure that each piece of clothing she produce have attributed a higher value, so the customer have a design that last.

The clothes are produced in a small family-run factory in Bulgaria, which Froks´ have achieved a very close relationship with over the last 10 years of cooperation. Same presence is reflected in the close collaboration with her fabric suppliers, where the emphasis is on buying textiles made of natural fibres - preferably 100% clean compositions - from EU suppliers. A portion of them is also Oeko-tex certified, as this is an important factor in Maja´s personal and professional life.

"I try to live as easy, clean and circular as possible, and i love to challenge my self, develop my knowledge and get wiser on how I can make a smaller imprint on the world within this industry."
Gem